Lesson 3 of 6
The Cheapest High-Impact Moves
The free or near-free actions that move AI visibility the most — in priority order, so a small business spends effort where it counts.
Learning objectives
- ▸Rank AEO moves by impact per unit of effort.
- ▸Execute the free wins before paying for tools.
- ▸Avoid low-leverage busywork.
The lesson
Read the full lesson →The Cheapest High-Impact AEO MovesThe AEO moves with the best return for the least money are free — put the answer first, make sure AI can read your site, keep your details consistent, earn reviews and mentions, and add evidence to your claims. Each is backed by real data and costs effort, not budget.3 min readKey takeaways
- ▸The biggest levers cost effort, not money: answer-first rewrites, evidence, consistency, genuine mentions.
- ▸Confirm crawlability before anything else.
- ▸Skip paid tools until the basics are done.
Knowledge check
Knowledge check
0 / 2
1. What does the highest-impact AEO work mostly cost?
2. When should a small business buy paid AEO tools?