Intermediate6 lessons · ~4h · Practitioner tier
Authority and Off-Site AEO
Earn the off-site authority answer engines trust — mentions over links, Reddit, digital PR, and a clean entity. A Practitioner-tier course that turns the Off-Site Playbooks into an authority program and earns a stackable Tier 2 badge.
By Burke Atkerson, Founder & Principal AEO Strategist
What you'll learn
- ✓Prioritize brand mentions over backlinks for AI visibility.
- ✓Audit your off-site footprint and find the gaps.
- ✓Earn genuine Reddit and community citations.
- ✓Run digital PR aimed at AI citation.
- ✓Build a coherent, trusted brand entity.
Syllabus
- Why Mentions Beat BacklinksFor AI visibility, brand mentions outweigh backlinks by more than three to one. This lesson reframes off-site work from link-building to being talked about.Reuses: Mentions vs Backlinks for AI Visibility: Which Matters More?
- Audit Your Off-Site FootprintYou cannot improve authority you have not measured. This lesson audits where the web mentions and cites you — and where it does not.
- Earning Reddit CitationsReddit is the single most-cited domain across AI engines. This lesson covers earning genuine presence there without manipulation.
- Digital PR for AI CitationDigital PR is the engine of off-site authority — earning mentions in the publications engines trust. This lesson reframes PR around AI citation.
- Building Branded Mentions at ScaleBeyond PR, branded mentions accrue from being genuinely mention-worthy. This lesson builds a repeatable mentions program.
- The Wikipedia EntityA correct Wikipedia entity helps engines know your brand. This lesson covers the honest path to entity presence.
Practitioner tier · Tier 2 Certificate
Finish all 6 lessons to earn your Tier 2 Certificate.
Complete every lesson and pass the knowledge checks to claim a shareable Tier 2 Certificate — proof you've mastered Authority and Off-Site AEO. Practitioner certificates stack toward full AEO mastery.