Specialist6 lessons · ~2h · Specialist tier
Ecommerce & Product AEO
Get products recommended and cited by AI shopping — product pages, feeds, buying guides, reviews, and the shift to agentic commerce.
By Burke Atkerson, Founder & Principal AEO Strategist
What you'll learn
- ✓Optimize product pages and catalogs to be cited by AI shopping.
- ✓Get products recommended by AI.
- ✓Structure product feeds for AI shopping surfaces.
- ✓Understand the signals behind AI product recommendations.
- ✓Win inclusion in AI buying guides.
- ✓Prepare a catalog for agentic commerce.
Syllabus
- Ecommerce AEO FoundationsHow product pages and catalogs get found, cited, and recommended by AI shopping — the ecommerce foundation.Reuses: AEO for E-commerce: The Industry Playbook
- Get Products RecommendedThe reviews, specs, and corroboration that make AI name your product when someone asks for the best option.Reuses: How to Get Your Products Recommended by AI
- Product Feeds for AI ShoppingStructuring your catalog data so AI shopping surfaces can read and surface your products — clean, accurate, current feeds.Reuses: Product Feeds and Schema for AI Shopping
- How AI Recommends ProductsThe signals behind 'best X for Y' answers — and how to be the product AI names.Reuses: How Does AI Recommend Products?
- Win AI Buying GuidesHow to be the product or source AI cites when it assembles a buying guide — comparative, well-evidenced, corroborated.Reuses: How to Write AI Buying Guides That Get Cited
- Agentic CommerceAI agents that research, compare, and even buy on a user's behalf — and what that means for product visibility and data.Reuses: Agentic Commerce: When AI Agents Do the Shopping
Specialist tier · Tier 3 Specialist Certificate
Finish all 6 lessons to earn your Tier 3 Specialist Certificate.
Complete every lesson and pass the knowledge checks to claim a shareable Tier 3 Specialist Certificate — proof you've mastered Ecommerce & Product AEO. Practitioner certificates stack toward full AEO mastery.