Specialist6 lessons · ~2h · Specialist tier
Ecommerce & Product AEO
Get products recommended and cited by AI shopping — product pages, feeds, buying guides, reviews, and the shift to agentic commerce.
By Burke Atkerson, Founder & Principal AEO Strategist
What you'll learn
- ✓Optimize product pages and catalogs to be cited by AI shopping.
- ✓Get products recommended by AI.
- ✓Structure product feeds for AI shopping surfaces.
- ✓Understand the signals behind AI product recommendations.
- ✓Win inclusion in AI buying guides.
- ✓Prepare a catalog for agentic commerce.
Syllabus
- Ecommerce AEO FoundationsHow product pages and catalogs get found, cited, and recommended by AI shopping — the ecommerce foundation.Reuses: AEO for E-commerce: The Industry Playbook
- Get Products RecommendedThe reviews, specs, and corroboration that make AI name your product when someone asks for the best option.Reuses: How to Get Your Products Recommended by AI
- Product Feeds for AI ShoppingStructuring your catalog data so AI shopping surfaces can read and surface your products — clean, accurate, current feeds.Reuses: Product Feeds and Schema for AI Shopping
- How AI Recommends ProductsThe signals behind 'best X for Y' answers — and how to be the product AI names.Reuses: How Does AI Recommend Products?
- Win AI Buying GuidesHow to be the product or source AI cites when it assembles a buying guide — comparative, well-evidenced, corroborated.Reuses: How to Write AI Buying Guides That Get Cited
- Agentic CommerceAI agents that research, compare, and even buy on a user's behalf — and what that means for product visibility and data.Reuses: Agentic Commerce: When AI Agents Do the Shopping
Specialist tier · Tier 3 Specialist Certificate
Finish all 6 lessons to earn your Tier 3 Specialist Certificate.
Complete every lesson and pass the knowledge checks to claim a shareable Tier 3 Specialist Certificate — proof you've mastered Ecommerce & Product AEO. Practitioner certificates stack toward full AEO mastery.
Where to go next
You’ve reached the end of the curriculum. Put it into practice with the free AEO tools, keep building with the off-site authority playbooks, or revisit all courses.