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AEO Canon · the reference for answer-engine optimization
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Lesson 5 of 6

Evidence That Gets Cited

The Princeton GEO study proved evidence raises visibility. This lesson adds stats, quotes, and sources that get you cited.

Learning objectives

  • ▸Add inline statistics, quotations, and named sources.
  • ▸Attribute in the sentence, not a footnote.
  • ▸Avoid keyword stuffing.

The lesson

Read the full lesson →How to Add Statistics, Quotes & Citations That Get You CitedThe Princeton GEO study proved it — adding quotations lifts AI visibility ~41%, statistics ~30%, and citing sources ~30%, while keyword stuffing lowers it. Learn what evidence to add, how to attribute it inline, and where to place it, with before→after examples.3 min read

Key takeaways

  • ▸GEO study: quotations +41%, statistics +30%, cite sources +30%.
  • ▸Keyword stuffing lowered visibility by about 10%.
  • ▸Attribute inline so engines connect claim to source.

Knowledge check

Knowledge check

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  1. 1. Which tactic raised visibility most in the GEO study?

  2. 2. Where should a citation go?