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AEO Canon · the reference for answer-engine optimization
AEO Glossary

Article Schema

Article schema is structured data that identifies a page as an article and specifies its headline, author, and publish and update dates, helping engines attribute and date your content correctly.

BBurke Atkerson

Article schema marks a page as an article and states its key facts. Through schema.org in JSON-LD, it declares the headline, the author, the publisher, and the published and modified dates — the metadata an engine uses to attribute and time-stamp your content reliably.

Its AEO value is in credibility and freshness signaling. Linking an article to a named author (ideally with Person schema) and a clear, recent update date helps engines trust the piece and recognize it as current — both factors in whether content gets surfaced and cited. As always, the dates and authorship must be truthful; the schema documents real facts, it doesn't invent authority.

Example. A how-to guide includes Article schema naming its author and a "dateModified" of last month. An engine can then attribute the guide correctly and treat it as freshly maintained rather than guessing at its age.

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