FAQPage Schema
FAQPage schema is structured data that marks a list of questions and answers on a page, making your Q&A content explicit and machine-readable for search and AI systems.
FAQPage schema tells machines "these are questions and their answers." It's a schema.org type, written in JSON-LD, that explicitly pairs each question with its answer — turning a visible FAQ section into clearly-labeled, machine-readable Q&A.
It pairs naturally with AEO because answer engines are, fundamentally, question- answering systems. Marking up genuine question-shaped content as FAQPage data makes the structure unmistakable and your answers easy to lift — supporting the extractability pillar. The crucial caveat: the schema must reflect real Q&A actually visible on the page; fabricating FAQs purely to game markup violates guidelines and can be penalized. Use it to clarify honest content, not to manufacture it.
Example. A pricing page with a real "frequently asked questions" section adds FAQPage schema so each question and answer is explicitly tagged — helping engines pull the exact answer to "is there a free trial" straight from your structured data.
Relevant pillar
Related terms
- Schema MarkupSchema markup is structured data added to a page using schema.org vocabulary that tells machines explicitly what the content is, helping AI systems understand and trust your information.
- JSON-LDJSON-LD is the recommended format for adding schema markup to a page, embedding structured data as a separate JSON block so machines can read your content's meaning without touching the visible layout.
- Question-Shaped HeadingA question-shaped heading is a heading written as the actual question a user would ask, which aligns your content with real queries and marks exactly where the answer begins.