Organization Schema
Organization schema is structured data describing a company — its name, logo, and official profiles — that helps AI systems recognize your business as a consistent, identifiable entity.
Organization schema makes your business a clear entity to machines. It's the schema.org type for a company, stating the official name, logo, URL, and — through sameAs — links to your authoritative profiles, so engines can consolidate everything about you into one recognized entity.
Its role in the authority pillar is consistency. When your organization details are declared the same way everywhere, engines connect your mentions confidently and are likelier to surface accurate facts about you. It works hand in hand with consistent off-site information; the schema asserts your canonical identity, and corroboration around the web confirms it. As ever, the details must be accurate and consistent to help rather than confuse.
Example. A company adds Organization schema with its exact legal name, logo, and sameAs links to its LinkedIn and Crunchbase profiles. An engine can then reliably tie together references to the business and answer "who is [company]" correctly.
Relevant pillar
Related terms
- Schema MarkupSchema markup is structured data added to a page using schema.org vocabulary that tells machines explicitly what the content is, helping AI systems understand and trust your information.
- sameAssameAs is a schema.org property that links your entity to its authoritative profiles elsewhere, telling AI systems that all those pages refer to the same person or organization.
- Person SchemaPerson schema is structured data describing an individual — their name, role, and authoritative profiles — that helps AI systems recognize an author or expert as a known entity.