Specialist6 lessons · ~2h · Specialist tier
AEO Content Operations
Run AEO content at scale — a repeatable brief-to-refresh system with quality gates that protect citability as volume grows.
By Burke Atkerson, Founder & Principal AEO Strategist
What you'll learn
- ✓Run AEO content as a repeatable system, not ad-hoc output.
- ✓Write briefs that produce citable pages.
- ✓Operate an editorial workflow with clear roles and gates.
- ✓Enforce quality gates that protect citability.
- ✓Keep a growing library fresh as facts change.
- ✓Scale a Q&A library without diluting quality.
Syllabus
- The Content ProgramWhat an AEO content program looks like at scale: a repeatable brief → research → draft → evidence → QC → publish → refresh system.Reuses: How to Run an AEO Content Program at Scale
- Briefs That Produce Citable PagesAn AEO brief targets a question and engineers extractability — specifying the answer-first summary, question-shaped headings, evidence, and links up front.Reuses: How to Brief Writers for AEO
- The Editorial WorkflowThe roles, stages, and handoffs that turn briefs into published, citable pages — and keep quality consistent at volume.Reuses: The AEO Editorial Workflow
- Quality Control for AI-Assisted ContentThe gates that catch generic, unevidenced, or inaccurate drafts before they publish — so AI assistance speeds the work without lowering visibility.Reuses: Quality Control for AI-Assisted Content
- A Content Refresh SystemKeep a growing library current so engines keep citing it — a refresh cadence prioritized by impact and decay, updated substantively, not cosmetically.Reuses: How to Build a Content Refresh System
- Scaling a Q&A LibraryTurn the real questions customers ask into a deep, citable Q&A library — each answer a self-contained passage, scaled without diluting quality.Reuses: How to Scale a Q&A Library
Specialist tier · Tier 3 Specialist Certificate
Finish all 6 lessons to earn your Tier 3 Specialist Certificate.
Complete every lesson and pass the knowledge checks to claim a shareable Tier 3 Specialist Certificate — proof you've mastered AEO Content Operations. Practitioner certificates stack toward full AEO mastery.