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AEO Canon · the reference for answer-engine optimization
Specialist6 lessons · ~2h · Specialist tier

Local & Multi-Location AEO

Get a local or multi-location business recommended by AI — answer-first local content, consistent NAP and entity signals, and a recognized brand across the web.

By Burke Atkerson, Founder & Principal AEO Strategist

What you'll learn

  • Win local AI recommendations with answer-first local content.
  • Keep NAP and core facts consistent across the web.
  • Get a service business recommended by AI.
  • Build a recognized entity for your brand and locations.
  • Use sameAs and authoritative profiles to unify your identity.
  • Earn the entity recognition behind a Google knowledge panel.

Syllabus

  1. Local AEO FoundationsHow local and multi-location businesses get found and recommended by AI for 'near me' and service questions — the local foundation.Reuses: Local AEO: How to Get Cited in Your Area
  2. NAP & Entity ConsistencyKeeping Name, Address, Phone and core facts identical everywhere lets engines merge you into one trusted entity — and it is decisive for multi-location brands.Reuses: NAP Consistency for AI and Entity Recognition
  3. Get Recommended by AIThe reviews, mentions, and clear service answers that make AI name your business when a local customer asks who to hire.Reuses: How Service Businesses Can Get Recommended by AI
  4. Build Your EntityMake AI recognize your brand as one known, trusted thing — the backbone of multi-location and local visibility.Reuses: How to Build Your Entity for AI
  5. sameAs & Authoritative ProfilesUse the sameAs property and authoritative profiles to link your identities into one entity engines trust — for clarity, not as a citation trick.Reuses: The sameAs Strategy: Connecting Your Entity
  6. Earn a Knowledge PanelThe entity recognition that turns your brand into a known node engines can describe — earned through corroboration, not requested.Reuses: How to Get a Google Knowledge Panel

Specialist tier · Tier 3 Specialist Certificate

Finish all 6 lessons to earn your Tier 3 Specialist Certificate.

Complete every lesson and pass the knowledge checks to claim a shareable Tier 3 Specialist Certificate — proof you've mastered Local & Multi-Location AEO. Practitioner certificates stack toward full AEO mastery.