Specialist6 lessons · ~2h · Specialist tier
Local & Multi-Location AEO
Get a local or multi-location business recommended by AI — answer-first local content, consistent NAP and entity signals, and a recognized brand across the web.
By Burke Atkerson, Founder & Principal AEO Strategist
What you'll learn
- ✓Win local AI recommendations with answer-first local content.
- ✓Keep NAP and core facts consistent across the web.
- ✓Get a service business recommended by AI.
- ✓Build a recognized entity for your brand and locations.
- ✓Use sameAs and authoritative profiles to unify your identity.
- ✓Earn the entity recognition behind a Google knowledge panel.
Syllabus
- Local AEO FoundationsHow local and multi-location businesses get found and recommended by AI for 'near me' and service questions — the local foundation.Reuses: Local AEO: How to Get Cited in Your Area
- NAP & Entity ConsistencyKeeping Name, Address, Phone and core facts identical everywhere lets engines merge you into one trusted entity — and it is decisive for multi-location brands.Reuses: NAP Consistency for AI and Entity Recognition
- Get Recommended by AIThe reviews, mentions, and clear service answers that make AI name your business when a local customer asks who to hire.Reuses: How Service Businesses Can Get Recommended by AI
- Build Your EntityMake AI recognize your brand as one known, trusted thing — the backbone of multi-location and local visibility.Reuses: How to Build Your Entity for AI
- sameAs & Authoritative ProfilesUse the sameAs property and authoritative profiles to link your identities into one entity engines trust — for clarity, not as a citation trick.Reuses: The sameAs Strategy: Connecting Your Entity
- Earn a Knowledge PanelThe entity recognition that turns your brand into a known node engines can describe — earned through corroboration, not requested.Reuses: How to Get a Google Knowledge Panel
Specialist tier · Tier 3 Specialist Certificate
Finish all 6 lessons to earn your Tier 3 Specialist Certificate.
Complete every lesson and pass the knowledge checks to claim a shareable Tier 3 Specialist Certificate — proof you've mastered Local & Multi-Location AEO. Practitioner certificates stack toward full AEO mastery.