Intermediate6 lessons · ~3h · Practitioner tier
AEO Measurement
Measure what matters in AEO — share of voice, per-engine tracking, prompt sets, competitors, and traffic impact. A Practitioner-tier course that turns the Measurement cluster into a running program and earns a stackable Tier 2 badge.
By Burke Atkerson, Founder & Principal AEO Strategist
What you'll learn
- ✓Define and calculate AI share of voice.
- ✓Measure per engine, not a blended average.
- ✓Run the DIY measurement method.
- ✓Build a durable tracking prompt set.
- ✓Benchmark competitors and quantify AI traffic.
Syllabus
- Share of Voice in AI SearchCitation share of voice is the core AEO metric. This lesson defines and calculates it.Reuses: What Is Share of Voice in AI Search?
- Measure Per Engine, Not a BlendEngines overlap only about 11%, so a blended average hides where you stand. This lesson measures per engine.Reuses: Why Per-Engine Measurement Beats a Blended Average
- The DIY Measurement MethodYou can measure AI visibility manually for free. This lesson runs the prompt-set-across-engines method.
- Build Your Tracking Prompt SetEvery measurement is only as good as the prompt set. This lesson builds 15 to 30 high-intent questions and freezes them.
- Track Competitor CitationsCompetitive share of voice shows where rivals are cited and you are not. This lesson benchmarks competitors over time.Reuses: How Do I Know If AI Is Citing My Competitors?
- Measuring AI Traffic and ImpactAI search sends less but higher-quality traffic. This lesson measures referral traffic and impact beyond citations.Reuses: Does AI Search Send Real Traffic?
Practitioner tier · Tier 2 Certificate
Finish all 6 lessons to earn your Tier 2 Certificate.
Complete every lesson and pass the knowledge checks to claim a shareable Tier 2 Certificate — proof you've mastered AEO Measurement. Practitioner certificates stack toward full AEO mastery.