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AEO Canon · the reference for answer-engine optimization

Lesson 4 of 6

Build Your Tracking Prompt Set

Every measurement is only as good as the prompt set. This lesson builds 15 to 30 high-intent questions and freezes them.

Learning objectives

  • Source real, high-intent questions.
  • Prioritize decision-stage queries.
  • Freeze the set for comparability.

The lesson

Read the full lesson →How to Build an AI Prompt Set for Tracking (DIY)Build your AI prompt set from the real questions customers ask on the way to buying — 15–30 high-intent questions, weighted toward decisions, kept fixed so readings stay comparable. Here's how to source, structure, and maintain it.3 min read

Key takeaways

  • Use 15 to 30 real, conversational questions.
  • Weight toward decision-stage value.
  • Freeze it; evolve deliberately.

Knowledge check

Knowledge check

0 / 2

  1. 1. How big should a starter prompt set be?

  2. 2. Why freeze the prompt set?